What Does Your Social Media Content Say About You?
This might sting a little.
Now I say this as someone who is pretty darn transparent on social media... I'm far from the example anyone should be following! That said - I am a recruiter, and I read profiles for a living (along with some other stuff ;) ) So what is an active job seeker to do? Now this is not your profile - we have another video about that you can check out HERE. We're talking about posts, comments, and engagement.
Get ready for some very loving truth bombs...
Truth Bomb #1 - Your posts are incredibly vague
You've seen them - "don't ignore my post!" or "I need a job!" Well, yes. I believe those things are true. Unfortunately a lot of those posts don't say much else. They often lack context or a clear call to action - so what's a reader to do? Unfortunately a lot of readers will make comments like "you got this!" or the dreaded "commenting for reach!" but seriously.... does that actually get you anywhere?
Truth Bomb #2 - your post is about YOU, not how you solve THEIR problem
This one sucks. I want you to think about this though - there's a difference between "I need" and "I can do". One is self-serving, the other is value adding to the audience. The reality is a stranger on the internet doesn't care if you're about to be homeless. YOU care, hence your content asking for help. The readers of your content? Not so much. They have their own wishes/needs/agenda, and if you speak to that, you're way ahead of your competition. Instead of "I need a job" try "I am excited to land my next role where I can provide X by doing Y" or something to that effect.
Truth Bomb #3 - you need a talent shaped box
Another tough one - so many folks are hesitant to get too specific. If I post about how great of a recruiter I am, and that I'm really good at sourcing engineers, no one will consider me for a marketing gig! Well... that may be true... but are you QUALIFIED for a marketing gig? It's absolutely ok to consider a career change - and your content should speak to that. The reality is the more targeted and specific your pitch is, the more likely it'll get noticed by the right people!
The goal is to create a mental picture of how you can solve someone's problem. Companies hire people to DO things. Buy, sell, build, consult, influence, direct, manager, manufacture... you name it. Show you can do that thing, and watch your engagement go up.
Check out the video HERE.